Lead generation and sales system for B2B sales teams

Your whole sales process. One login.

Vega finds the leads. Your team calls, emails, books appointments and closes. All in one system, built to measure and on your server.

Vega found them. And then? Then the daily grind starts
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Eleven tabs. Eleven logins. Eleven subscriptions.

Or one login.

Find the number in the CRM, dial in the dialler, notes in a doc, email in the inbox, appointment in the calendar. At month end, someone redoes the commission sums in Excel.

Vega keeps everything on the lead: call, email, appointment, invoice, commission. Your team works in one system, and you see it all in one place.

Salespeople spend 40% of their time selling, on average. Everything around it eats the rest. Salesforce, State of Sales 2026

03:12Vega searches your market.

Through signals of need, websites and registers, right where your ICP sits.

03:14A second agent checks every hit.

Real company, matching need, contact person, verified number.

08:30By morning, Company A is waiting in the cockpit.

Now follow them through Vega for a day.

08:30

The next lead is already at the top.

Next up shows every caller whose turn it is: follow-ups first, then the next free lead. With the contact person, a verified number and the reason this lead fits. That reason is your opener.

ColdNew companies every week from signals of need, websites and registers. Verified, with a score.
WarmEnquiries from your website land in their own list seconds later.
Your listWhat you already have, we bring over in the setup.
Lead view in Vega with score, sales briefing and next step, demo data
Next up90High

Company A

Contact A · +44 20 0000 0012

Sales briefing

Growing family business, 34 staff, 3 open positions, no in-house IT. Way in: the new fitters.

IT operations: criticalData backup: critical

08:47

One click, and it rings.

Your caller dials straight from the lead, through Zoom Phone or your softphone. The script walks through opening, discovery and demo, the clock keeps running, and every objection is one click away.

The recording and transcript land on the lead afterwards, if you want them.

Make the call yourself.

Calendar view in Vega, demo data
Email window in Vega with templates, demo data
Invite sent

08:52

Appointment booked, email sent. Still on the call.

The appointment lands in Google Calendar, and the invite with the Meet link goes out right away. The email comes from your caller's own inbox, with a template, a signature and your company profile attached. The whole history stays on the lead.

  • Your own inboxes, no new email app to learn
  • Templates for the team and your own
  • CC, BCC, attachments, signatures

12:10

What works on the phone is on the wall by lunchtime.

This morning's best opener is on the pinboard. Objections, gold nuggets and good explanations: the team collects them itself. New starters learn from the best, and the team chat carries on by voice message.

Go ahead, drag the notes around.

Objections

“My nephew does that for us on the side.”

Never knock the nephew. “Great, so there's already someone who knows their stuff. What happens when he's on holiday?”

Caller 1 · 4× helpful
Script & openers

Accountants: open with the month-end close

“If the firm's computers won't start on the morning of the 28th, who do you call?”

Caller 1 · 4× helpful
Well explained

Managed services in one sentence

“We're your IT department, without you having to hire anyone. Fixed price, dedicated contact.”

Caller 3 · 4× helpful
Objections

“Too expensive, we only pay when something breaks.”

Ask about the last outage: how many people, how many hours?

Caller 2 · 3× helpful
Caller 2 · 0:42

“The fitters opener works. Just booked two appointments with it, try it on tradespeople.”

Transcribed on your server, no cloud

Thursday, 14:00

Company A says yes.

Everyone sees where every deal stands: stages, follow-ups, deal values, setter and closer. And anyone who loses a lead says why. That turns every no into a number for next month.

Open

Contacted

Appointment

Call

Sale

C1Company A+44 20 0000 0012€1,200 a monthSale!

Month end

Invoice sent. Commission done.

Once they're a customer, they stay in the system: contract, subscription and monthly invoice at the push of a button. When the payment lands, Vega works out the commission. Callers see their account, and the team lead gets the statement in Excel.

You set the rates per person. Later changes don't touch payments already received.

Invoice RE-1042

Company A

Subscription, October€1,200.00
net€1,200.00
Paid

From this payment

Caller 1, setting 10%€120
Caller 2, closing 20%€240
You keep€840

Friday, 16:00

The team lead sees the whole week.

Calls, connects, meetings and deals, per person and period. Plus the objections that really come up, and why leads get lost. In two minutes, you see where it's stuck.

1821Calls
648Connects
105Meetings
4Deals

Example from our demo, 30 days

Reports in Vega with funnel, activity and pipeline value, demo data

The most common objections

“Just send me something by email.”138×
“We already have a provider.”82×
“Not interested.”78×

That was one lead. Tomorrow morning, the next ones are waiting.

Eleven modules. One login.

All of them in the base, so in every package. Every role sees what it needs.

Also inside Files and company profiles · Contracts signed in the cockpit · Targets and leaderboard · Vision board · Team calls · Export as Excel and CSV · Roles and two-factor login

Your stack becomes a constellation.

Vega is the brightest star in the constellation Lyra. In your stack, Vega sits in the middle, with your tools around it. Click what your team uses today.

Vega Leads: every integration at a glance
vegaleads.ai

Nothing picked yet. Click a star.

Take this stack to a demo call

Don't see your tool? If it has an API, we'll take a look. You'll know up front what's possible and what it costs.

Save overview as an image

The name: Vega comes from the Arabic an-nasr al-wāqi', the swooping eagle.

Telephony
  • Zoom Phone Running today
  • Softphone Running today
  • Dialler link Running today
  • Twilio Voice
  • Aircall
  • sipgate
  • Microsoft Teams
Lead data
  • Firecrawl Running today
  • Companies House Running today
  • Industry registers Running today
  • North Data
  • Apollo
  • Cognism
  • Dealfront
  • Lusha
Website
  • Your forms Running today
  • WordPress
  • Webflow
  • Typeform
  • Meta Lead Ads
  • LinkedIn Lead Gen
AI
  • Parakeet Running today
  • Ollama
  • Claude
  • ChatGPT
  • Mistral
Calendar
  • Google Calendar Running today
  • Google Meet Running today
  • Zoom links Running today
  • Outlook
  • Calendly
  • Cal.com
Inboxes
  • IMAP and SMTP Running today
  • Google Workspace
  • Microsoft 365
Automation and CRM
  • Webhooks Running today
  • Push to your phone Running today
  • n8n
  • Make
  • Zapier
  • HubSpot
  • Pipedrive
  • Salesforce
Billing
  • Excel and CSV Running today
  • Stripe
  • Lexware Office
  • sevDesk
  • Xero

Your data lives with you.

Vega runs as its own container on your server, with your host, in your country. Rather not run your own server? Then we run it for you in Germany.

Your instance

Leads, conversations and numbers sit in your own database. Export any time, and if you leave, you take it all with you.

Your AI

Local models run directly on the server. At our first client, one transcribes the voice messages: 60 seconds of audio in 11 seconds, no cloud.

Your access

Two-factor login, fixed roles for admin and sales, passwords stored only as hashes. Every new feature goes through a security review.

Your contract

If we host for you, the data processing agreement is in place before the first lead.

Three days. Twelve new features.

Since 27 October, a sales team in the UK has been working with Vega. What they were missing, we built while they were already on the phones. This is the receipt for the first three days.

“Never seen anything this good.”Feedback from the sales team after the first few days

We've been running our own sales on Vega since 30 September too.

VEGA MADE TO MEASURE Client: a sales team in the UK
27 OctOne-click invoices
27 OctCommissions with rules
27 OctReports
27 OctWarm leads from the website
27 OctMore contacts, CC and BCC
28 OctNew email app with templates
28 OctAttachments, images in emails
28 OctScript editor
29 OctTeam chat with conversations
29 OctVoice messages, transcribed
29 OctScript versions per phase
29 OctSupport: screenshots, videos
Total12 features
Next receipt: your team.

One setup. One base. Your package.

You pay once for the setup, then for target groups and team size. The base is in every package.

  • Your own Vega, on your server or with us in Germany
  • Accounts, roles and two-factor login
  • Inboxes, calendar and telephony connected
  • Target groups and ICPs sharpened with you
  • Scripts, objections and email templates brought over
  • Your existing leads imported
  • Fields, scoring and pipeline built around your process
  • Onboarding for the whole team

With our first client, it took three days from order to first login.

1 to 2 users

Focus

€1,490 per month

  • 1 ICP: one offer, one target group
  • Up to 20 verified leads a week
  • Up to 2 users in the system
  • The base with all eleven modules
3 to 5 callers

Team

€2,990 per month

  • Up to 3 ICPs
  • Up to 60 verified leads a week
  • Up to 5 callers in the system
  • The base with all eleven modules
  • Lead Engine: cold leads in volume
  • Target groups exclusive to you, fine-tuned monthly
6 callers or more

Scale

On request

  • More than 3 ICPs
  • Leads as agreed
  • 6 callers or more in the system
  • Base and Lead Engine
  • Your own modules and integrations
  • Target groups exclusive to you, fine-tuned monthly

What's missing, we build.

More integrations, new modules or your own AI models: you get a fixed price up front, then you decide. With our first client, that added twelve features in three days.

First delivery month €0A full month of real leads before your package starts.
Niche used up?Then we open a new target group at no extra cost.
Short commitmentMinimum 3 months, then you can cancel monthly.
Your dataExport any time. If you leave, you take it all with you.

What counts as a lead

Need is proven. A signal that fits your target group.
Reachable. A contact person and a verified number in the right country.
Alive. An active company with a maintained website.
With a reason. Why the lead fits is written right next to it.

Anything that misses one of these is not delivered and does not count towards your cap.

An ICP is a precise customer profile within your target group, for example dental practices with 5 to 30 staff around Rotterdam. We deliver at most 20 verified leads per ICP a week, so the quality holds.

Founding clients: only five places

Made-to-measure work takes time, so we start with five teams. Setup €1,000 instead of €2,000, your monthly price fixed for 12 months, a direct line to the founder. In return, we may show your results with numbers, and once a month we talk briefly about what can get better.

On the Focus package, a single deal of €5,000 or more a month covers the cost.

All prices exclude VAT. This offer is for businesses.

We score you like a lead.

Five ticks, one score, one honest answer. It all stays in your browser.

Not for us: mass cold emails, guaranteed closes and teams with no time on the phone.

0

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The Vega Leads shop window in the evening

Everything you want to know before you start.

The questions sales managers really ask us. We answer clearly, even when the answer is no.

System & integrations

We already have a CRM. Do we have to switch?

No. Vega can run next to your CRM and send approved leads across by webhook. If everything ends up in Vega one day, you can retire the old CRM. That's your call.

Which telephony works?

Today, Zoom Phone runs with click-to-call, recording and transcript on the lead. On top of that, every number opens your softphone, and your dialler can be connected by link. The browser phone through Twilio is built in, and we look at other systems with an API in the setup.

Does Vega run on our own server?

Yes, if you want it to. Vega runs as its own container on your server, and at our first client it sits next to their other services. Rather not run your own server? Then we run it for you in Germany.

Can we plug in our own AI models?

Yes. Local models run directly on your server, no cloud. At our first client, one transcribes the voice messages in the team chat. Cloud AI works too, through the API and with your own key.

What does an extra integration cost?

It depends on the tool. We take a look and give you a fixed price up front. Telephony, calendar and inboxes are connected in the base setup.

How fast can we be up and running?

With our first client, it took three days from order to first login. For you, it depends mostly on access to your telephony, calendar and inboxes. In the demo call we tell you what to expect.

How does support work?

Your team writes tickets right in the cockpit, with a screenshot or video. They go straight to the people who built your system.

Leads & quality

How does Vega find companies with a real need?

In the setup we define your target groups, criteria and signals of need with you. Our AI searches for them, and a second agent cross-checks every lead. Every lead gets a score and the reason behind it.

What does a B2B lead cost with Vega?

You pay for a package, and there is no price per lead. On the Team package you get up to 60 verified leads a week for €2,990 a month, at most 20 per ICP. On top come cold leads in volume from the Lead Engine. The whole system for your sales team is included.

What if our niche is used up?

Then we open a new target group at no extra cost. Small niches are often used up after one or two months. You never pay for an empty market.

Are the leads exclusive to us?

On the Team and Scale packages, yes: no other Vega client gets leads for the same target group with the same offer.

What if a lead is wrong?

Mark it in the cockpit. It does not count towards your cap, and the system learns from it.

We already use Apollo. Why Vega?

Apollo gives you contacts from a database. Vega gives you companies with a proven need, plus the whole system for your sales team. We can connect your Apollo data if you want to keep it.

Law & data

Is B2B cold calling allowed?

The rules for B2B cold calls differ from country to country in Europe, and some markets are stricter than others. Before your team starts calling, we check what applies in your market. Your team is the caller, and with every lead Vega gives you the business reason for the call. We supply data and a data processing agreement. This is not legal advice.

Can we send marketing emails to the leads?

Not without consent. That is our rule, in B2B too: no cold emails and no marketing emails unless the contact has agreed. This is why Vega is built for cold calls. Email from the cockpit is for replies, documents and appointments after a conversation.

Is it legal to buy B2B leads?

Buying data is not forbidden as such, as long as the data was collected lawfully. What matters most is what you do with it next: how and when you contact the company. Those rules differ from country to country, so we check them for your market before your team starts calling. This is not legal advice.

Where is our data stored?

On your server or on ours in Germany, and every client database is kept separate from all others. Access is protected with two-factor login. If you use services like Zoom or Google, their rules apply there. What you connect is your decision.

Who owns the leads and the data?

You do. You can export everything at any time, and if you leave, you take it all with you. If we host for you, we delete your database after thirty days, or right away if you ask.

Commercial

What's in the base setup?

Your own Vega, accounts and roles, inboxes, calendar and telephony, sharpened target groups, your scripts and templates, your existing leads and onboarding for the team. After that, your team works in the system.

Does any module cost extra?

The base with all eleven modules is in every package. The Lead Engine, cold leads in volume, comes with the Team package and above. What doesn't exist yet, we build at a fixed price.

What's the catch with the free month?

There isn't one. You pay the setup, then you see a full month of real leads before your package starts. If it doesn't convince you, you walk away. You keep the leads.

Why a three-month minimum term?

Because we fine-tune. By month three, your target groups, signals and scripts have been adjusted twice based on your real results. After that, you can cancel monthly.

What do founding clients get?

The first five teams pay €1,000 instead of €2,000 for the setup, keep their monthly price fixed for 12 months and get a direct line to the founder. In return, we may show their results with numbers.

Who do we talk to?

Our team, in English or German. The person who builds your system joins the setup. There is no support queue in between.

Do you guarantee closed deals?

No. Anyone who promises you that is promising something they cannot control. We guarantee delivery and quality. Your callers do the selling.

See Vega live
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