Company A
Contact A · +44 20 0000 0012
Sales briefingGrowing family business, 34 staff, 3 open positions, no in-house IT. Way in: the new fitters.
Lead generation and sales system for B2B sales teams
Vega finds the leads. Your team calls, emails, books appointments and closes. All in one system, built to measure and on your server.
Find the number in the CRM, dial in the dialler, notes in a doc, email in the inbox, appointment in the calendar. At month end, someone redoes the commission sums in Excel.
Vega keeps everything on the lead: call, email, appointment, invoice, commission. Your team works in one system, and you see it all in one place.
Salespeople spend 40% of their time selling, on average. Everything around it eats the rest. Salesforce, State of Sales 2026
Through signals of need, websites and registers, right where your ICP sits.
Real company, matching need, contact person, verified number.
Now follow them through Vega for a day.
08:30
Next up shows every caller whose turn it is: follow-ups first, then the next free lead. With the contact person, a verified number and the reason this lead fits. That reason is your opener.

Contact A · +44 20 0000 0012
Sales briefingGrowing family business, 34 staff, 3 open positions, no in-house IT. Way in: the new fitters.
08:47
Your caller dials straight from the lead, through Zoom Phone or your softphone. The script walks through opening, discovery and demo, the clock keeps running, and every objection is one click away.
The recording and transcript land on the lead afterwards, if you want them.
Make the call yourself.


08:52
The appointment lands in Google Calendar, and the invite with the Meet link goes out right away. The email comes from your caller's own inbox, with a template, a signature and your company profile attached. The whole history stays on the lead.
12:10
This morning's best opener is on the pinboard. Objections, gold nuggets and good explanations: the team collects them itself. New starters learn from the best, and the team chat carries on by voice message.
Go ahead, drag the notes around.
Never knock the nephew. “Great, so there's already someone who knows their stuff. What happens when he's on holiday?”
“If the firm's computers won't start on the morning of the 28th, who do you call?”
“We're your IT department, without you having to hire anyone. Fixed price, dedicated contact.”
Ask about the last outage: how many people, how many hours?
“The fitters opener works. Just booked two appointments with it, try it on tradespeople.”
Transcribed on your server, no cloudThursday, 14:00
Everyone sees where every deal stands: stages, follow-ups, deal values, setter and closer. And anyone who loses a lead says why. That turns every no into a number for next month.
Month end
Once they're a customer, they stay in the system: contract, subscription and monthly invoice at the push of a button. When the payment lands, Vega works out the commission. Callers see their account, and the team lead gets the statement in Excel.
You set the rates per person. Later changes don't touch payments already received.
Company A
Friday, 16:00
Calls, connects, meetings and deals, per person and period. Plus the objections that really come up, and why leads get lost. In two minutes, you see where it's stuck.
Example from our demo, 30 days

That was one lead. Tomorrow morning, the next ones are waiting.
All of them in the base, so in every package. Every role sees what it needs.
Also inside Files and company profiles · Contracts signed in the cockpit · Targets and leaderboard · Vision board · Team calls · Export as Excel and CSV · Roles and two-factor login
Vega is the brightest star in the constellation Lyra. In your stack, Vega sits in the middle, with your tools around it. Click what your team uses today.
Nothing picked yet. Click a star.
Take this stack to a demo callDon't see your tool? If it has an API, we'll take a look. You'll know up front what's possible and what it costs.
Save overview as an imageThe name: Vega comes from the Arabic an-nasr al-wāqi', the swooping eagle.
Vega runs as its own container on your server, with your host, in your country. Rather not run your own server? Then we run it for you in Germany.
Leads, conversations and numbers sit in your own database. Export any time, and if you leave, you take it all with you.
Local models run directly on the server. At our first client, one transcribes the voice messages: 60 seconds of audio in 11 seconds, no cloud.
Two-factor login, fixed roles for admin and sales, passwords stored only as hashes. Every new feature goes through a security review.
If we host for you, the data processing agreement is in place before the first lead.
Since 27 October, a sales team in the UK has been working with Vega. What they were missing, we built while they were already on the phones. This is the receipt for the first three days.
“Never seen anything this good.”Feedback from the sales team after the first few days
We've been running our own sales on Vega since 30 September too.
You pay once for the setup, then for target groups and team size. The base is in every package.
With our first client, it took three days from order to first login.
How many callers do you have?
6 callers or more? We'll build your package to measure.
€1,490 per month
€2,990 per month
On request
What's missing, we build.
More integrations, new modules or your own AI models: you get a fixed price up front, then you decide. With our first client, that added twelve features in three days.
Anything that misses one of these is not delivered and does not count towards your cap.
An ICP is a precise customer profile within your target group, for example dental practices with 5 to 30 staff around Rotterdam. We deliver at most 20 verified leads per ICP a week, so the quality holds.
Made-to-measure work takes time, so we start with five teams. Setup €1,000 instead of €2,000, your monthly price fixed for 12 months, a direct line to the founder. In return, we may show your results with numbers, and once a month we talk briefly about what can get better.
On the Focus package, a single deal of €5,000 or more a month covers the cost.
All prices exclude VAT. This offer is for businesses.
Five ticks, one score, one honest answer. It all stays in your browser.
Not for us: mass cold emails, guaranteed closes and teams with no time on the phone.
The questions sales managers really ask us. We answer clearly, even when the answer is no.
No. Vega can run next to your CRM and send approved leads across by webhook. If everything ends up in Vega one day, you can retire the old CRM. That's your call.
Today, Zoom Phone runs with click-to-call, recording and transcript on the lead. On top of that, every number opens your softphone, and your dialler can be connected by link. The browser phone through Twilio is built in, and we look at other systems with an API in the setup.
Yes, if you want it to. Vega runs as its own container on your server, and at our first client it sits next to their other services. Rather not run your own server? Then we run it for you in Germany.
Yes. Local models run directly on your server, no cloud. At our first client, one transcribes the voice messages in the team chat. Cloud AI works too, through the API and with your own key.
It depends on the tool. We take a look and give you a fixed price up front. Telephony, calendar and inboxes are connected in the base setup.
With our first client, it took three days from order to first login. For you, it depends mostly on access to your telephony, calendar and inboxes. In the demo call we tell you what to expect.
Your team writes tickets right in the cockpit, with a screenshot or video. They go straight to the people who built your system.
In the setup we define your target groups, criteria and signals of need with you. Our AI searches for them, and a second agent cross-checks every lead. Every lead gets a score and the reason behind it.
You pay for a package, and there is no price per lead. On the Team package you get up to 60 verified leads a week for €2,990 a month, at most 20 per ICP. On top come cold leads in volume from the Lead Engine. The whole system for your sales team is included.
Then we open a new target group at no extra cost. Small niches are often used up after one or two months. You never pay for an empty market.
On the Team and Scale packages, yes: no other Vega client gets leads for the same target group with the same offer.
Mark it in the cockpit. It does not count towards your cap, and the system learns from it.
Apollo gives you contacts from a database. Vega gives you companies with a proven need, plus the whole system for your sales team. We can connect your Apollo data if you want to keep it.
The rules for B2B cold calls differ from country to country in Europe, and some markets are stricter than others. Before your team starts calling, we check what applies in your market. Your team is the caller, and with every lead Vega gives you the business reason for the call. We supply data and a data processing agreement. This is not legal advice.
Not without consent. That is our rule, in B2B too: no cold emails and no marketing emails unless the contact has agreed. This is why Vega is built for cold calls. Email from the cockpit is for replies, documents and appointments after a conversation.
Buying data is not forbidden as such, as long as the data was collected lawfully. What matters most is what you do with it next: how and when you contact the company. Those rules differ from country to country, so we check them for your market before your team starts calling. This is not legal advice.
On your server or on ours in Germany, and every client database is kept separate from all others. Access is protected with two-factor login. If you use services like Zoom or Google, their rules apply there. What you connect is your decision.
You do. You can export everything at any time, and if you leave, you take it all with you. If we host for you, we delete your database after thirty days, or right away if you ask.
Your own Vega, accounts and roles, inboxes, calendar and telephony, sharpened target groups, your scripts and templates, your existing leads and onboarding for the team. After that, your team works in the system.
The base with all eleven modules is in every package. The Lead Engine, cold leads in volume, comes with the Team package and above. What doesn't exist yet, we build at a fixed price.
There isn't one. You pay the setup, then you see a full month of real leads before your package starts. If it doesn't convince you, you walk away. You keep the leads.
Because we fine-tune. By month three, your target groups, signals and scripts have been adjusted twice based on your real results. After that, you can cancel monthly.
The first five teams pay €1,000 instead of €2,000 for the setup, keep their monthly price fixed for 12 months and get a direct line to the founder. In return, we may show their results with numbers.
Our team, in English or German. The person who builds your system joins the setup. There is no support queue in between.
No. Anyone who promises you that is promising something they cannot control. We guarantee delivery and quality. Your callers do the selling.